In the age of digitization, the value creation processes of companies are experiencing fundamental changes. This also affects the go-to-market processes in particular for the marketing and sales functions. In this blog, we discuss these changes and their implications for successful operations.
Sales and production planning is often a mammoth task because numerous departments are involved. Data must be regularly queried and harmonized to even start planning. This is often because the data is not integrated and the result is data silos. In this blog post, we address this problem and explore solutions.