ChatGPT is propelling widespread adoption of generative artificial intelligence (AI) and uncovering new ways for teams and organizations to explore the technology. Tapping into the Jedox platform and its endless integration capabilities, Jedox created a ChatGPT integration model to show how finance, sales, HR, marketing, supply chain, and environmental, social, and governance (ESG) teams can experiment with generative AI in their integrated business planning (IBP) processes.