The future of planning and FP&A: Why AI needs business context

Artificial intelligence (AI) is rapidly changing the way Finance teams work. While many organizations have adopted AI copilots to improve productivity, the next wave of innovation is already taking shape.

Agentic AI promises to move beyond answering questions by helping execute planning, forecasting, reporting, and decision-making tasks. But intelligent AI is only as effective as the business context it can access.

Watch FP&A expert Asif Masani and Arun Sadagopan, Sales Director MEA at Jedox, discuss how Finance leaders can prepare for this next phase of AI. Together, they’ll explore why business context is becoming the foundation for trustworthy enterprise AI and how emerging standards like model context protocol (MCP) are helping organizations securely connect AI with enterprise planning systems.