Revenue forecasting plays a crucial role in business planning. It provides organizations with insights into their future financial performance and helps them set realistic goals. Through an analysis of historical performance data, market trends, and other important factors, organizations can also identify potential risks and optimize sales strategies. At its best, accurate revenue forecasting should serve as the backbone for informed strategic decision-making, financial planning, budgeting, and resource allocation. Essentially, the process is both a compass and a rudder: helping organizations to reasonably estimate how much money they’ll make in the future and steering them toward unexplored opportunities.