Thinkerbell is an Australian Creative Company driven by the purpose of releasing “Measured Magic” into the world to keep things interesting. This concept represents the blending of scientific enquiry with hardcore creativity. Through their unique Thinker and Tinker model, they actively break down silos to deliver interconnected, world-class solutions for clients, all backed by the COP Shop (Culture, Operations and People team).

To function as a modern, integrated business, the agency required a structured solution to support their creative chaos. Allowing the work to truly thrive meant connecting every element of the organisation, ensuring more time could be dedicated to Measured Magic. Consequently, Thinkerbell sought to link its finance and commercials, resourcing, and HR systems to achieve enhanced visibility, automation, and stronger real-time decision-making. In this session, Thinkerbell CFO Jo Ward explains how the agency utilises Jedox to establish the single source of truth and integrated planning platform they required.

Jo will discuss the ongoing journey of integrating three separate source systems, covering revenue planning, forecasting by client groups, resource planning across all disciplines, and office-level HR planning, all leading to fully integrated financial statements. This provides every level of the business with the real-time visibility necessary to move rapidly and provides both the agency and its clients with crucial information.

By exploring the practical realities of this implementation, Jo will outline what is required to construct a unified system that drives agency efficiency, ultimately unlocking the space needed to generate more Measured Magic. The initiative began with a distinct vision, as a suitable product was not available off the shelf.