On-Demand Webinars:

The Digital Middle Eastern FP&A Board: A New Age of Zero-Based Budgeting

Jedox Webinar

What will you learn:

  • A New Age of Zero-Based Budgeting: Learnings and Successes
  • ZBB to Beyond Budgeting: Change in mindset – The Kraft Heinz Company case study

  • Evolution of ZBB for FP&A

  • ZBB in uncertain times
  • ZBB Technology Enablers

Get Webinar Recording

As organisations confront a more dynamic world, the traditional budgeting process is increasingly criticised as obsolete. But what if your business is still not ready to abandon traditional budgeting completely?

Zero-Based Budgeting (ZBB) can act as a stepping stone to a more modern budgeting process. It not only helps to ‘justify the expenses’ but also enables us to understand key drivers and improve our planning process. Its principles can also be extrapolated to other areas of the FP&A process, in what is known as Zero-Based FP&A. ZBB encourages a culture of business partnering and value creation, and supports agile FP&A.

Hear from our distinguished and experienced panel of experts as they discuss the concept of Zero-Based Budgeting in detail.

  • Organizers

    FP&A Trends and Jedox

  • Duration

    1,5 h

  • Language


  • Speakers

    Clara Hoon, International Media Finance Leader at Nielsen, Dubai FP&A Board member
    Akshat Khandelwal, CFO Middle East, Turkey and Africa at The Kraft Heinz Company
    Mohamed El-Rouby, CFO Middle East Africa at Pharmanovia
    Andreas Simon, Regional Director MEA at Jedox
    Hans Gobin, Experienced FP&A Leader and International FP&A Board Ambassador (Discussion Facilitator)