Customer Success Story:
Fashion label tailors marketing, sales and e-commerce with Jedox
MADELEINE has been a name in high-quality, designer women’s fashion for over 35 years. Its collections include exclusive high-end fashion, business attire, basics, accessories and lingerie. The company, which was founded outside of Nuremberg, Germany, in 1978, is active in various markets throughout Europe.
MADELEINE Mode has tailored its marketing and sales planning with a Web application based on Jedox. Users can now e ffectively plan advertising campaigns, customer development and e-commerce channels to deliver bottomline results. Business analysts have continually extended the BI solution to create an innovative, self-service platform for enterprise reporting.
“The consultants at Jedox were a tremendous help in building the data model. From there on, we have been able to realize our vision of a customer-driven analysis system and extend it step by step on our own,“ says Andreas Dederich, Head of Business Analytics, MADELEINE Mode GmbH.
At a glance:
- Industry: Fashion (e-commerce, mail order)
- Department: Business analytics, marketing and sales
- Solution: Advertising planning and calendarization, e-commerce customer planning, reporting and management dashboards
- System environment: Adobe Analytics (Web tracking), Microsoft SQL Server, customer planning tool (KPT)