(Jedox topped 12 categories in this year’s BARC Planning Survey. Our new 12-part blog series tells you why “Business Benefits”, “Ease of Use” or “Implementation support” should be on your check list when choosing business software. First category: Customer recommendation.)
Trust, but verify.
That phrase, a Russian proverb made famous by Ronald Reagan during his negotiations with Mikhail Gorbachev, might be construed as having been adopted by today’s generation of consumers, who likely would change the lexicon to “Don’t trust. Verify by listening to those who have tried the product.”
If there’s one thing millennials have brought to the business world, it’s a heaping dose of skepticism about the claims companies make for their products. For those who have been inundated with bold marketing messages their entire lives, such claims raise suspicion more than they engender trust. Where, then, to turn for reliable product information? Increasingly it’s to other consumers, to recommendations or critiques based on experience.
Social media enables word of mouth at an unprecedented scale
The advent of social media has driven this behavior, where everything from books to vacation packages are rated and reviewed by users eager to share their experience of products and services. The development has been a driver of quality by making it the currency of third-party recommendations.
“Social media enables word of mouth at an unprecedented scale,” notes Roelof Botha, one of the world’s leading venture capitalists. “Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social media brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.” This opinion points to experience-based independent product assessment as an essential tool for anyone doing due diligence about a prospective purchase.
What Users Are Saying about Planning Software
For those involved in business software selection, among the most important resources are the independent assessments performed by the Business Application Research Center (BARC). BARC just released its 2016 Planning Survey, the world’s largest survey of planning software users.
Among those using development-oriented planning solutions (i.e., solutions that allow customers to implement totally individual planning requirements), Jedox ranked number one in terms of recommendations among all providers, scoring higher than the peer group average (9.2 vs. 4.8) in that sector and higher than its closest competitor (9.2 vs. 7.5). Here is BARC’s viewpoint on Jedox’s top-ranking performance in this category:
“Satisfaction with the vendor and product—as well as implementation projects, performance, and ease of use—inevitably lead to Jedox achieving top ranks in its peer groups in this year’s survey. Customers report very few problems with the product. Indeed, 94 percent of Jedox users say they would probably or definitely recommend their planning product to other organizations.” (Source: BARC THE Planning Survey 16)