Elvia Najera, Jedox’s Channel Coordinator in Latin America, talks about the success of the company’s recent Roadshow tour in Brazil.

Q: ELVIA, TELL US ABOUT THE JEDOX ROADSHOW TOUR IN BRAZIL.

A: The Roadshows were a great success. We secured strong leads with a range of potential clients and partners, with interest from a large number of industry sectors, which underlines how our technology can be applied across the business spectrum.

Q: WHERE DID THE ROADSHOW TOUR VISIT?

A: We started in southern Brazil in Porto Alegre, a city in the Rio Grande do Sul state in the Mercosur zone. Our local partner Dimat Solutions is based in the city and we worked together on the coordination and delivery of all the Roadshows in Brazil.

Q: TELL US MORE ABOUT DIMAT SOLUTIONS.

A: Dimat Solutions is our newest partner in Brazil. It is a management consulting company specialising in IT-based process management and performance measurement applications. Its clients include companies from the telecommunications, construction, finance, rental and manufacturing industries. Following the Roadshows in Brazil, Dimat Solutions is opening a new office in São Paulo.

Q: THAT’S A GREAT ADVERTISEMENT FOR JEDOX. DID YOU VISIT SÃO PAULO?

A: Yes, we travelled from Porto Alegre to São Paulo, which is the financial centre of Brazil. Here we held two Roadshows and conducted training sessions on the Jedox software. Our events attracted interest from a wide range of sectors, including the financial, retail and consulting industries.

Q: TELL US ABOUT THE CONTENT OF THE JEDOX ROADSHOWS.

A: The Roadshows included an introduction to the new Jedox 5 software and a two-part live demonstration, as well as the opportunity to talk to one of our representatives about the technology and the Easy³ concept behind its functionality.

Q: THE BRAZIL ROADSHOWS ARE PART OF A WIDER REGIONAL TOUR. WHERE ARE YOU GOING NEXT?

A: The next event in LATAM is in Colombia, where our local partner Altavia Latinoamerica is hosting a workshop in August. After that, we head to Mexico in September for more Roadshows. We will visit Mexico City and Queretaro, where the Roadshows will be co-hosted by our local partner QPIT.

Q: SO, THE LAST STOP IS QUERETARO?

A: No, not quite. The final event of the LATAM tour is in Monterrey in northern Mexico, where we will work with our local partner NG Business Value to hold a Roadshow. It will be great to visit Colombia and Mexico again. Elvia Najera is the Latin America Channel Manager at Jedox. She can be contacted at elvia.najera@jedox.com.